Wednesday, December 10, 2014

How I introduced my mom to craft beer.

In a new series I am going to give suggestions on how I am introducing craft beer to people who either just drink the main three or just do not drink beer at all.  With hopes that you will follow my lead and increase the love for these microbreweries that are popping up everywhere.

A couple of weeks ago I had a family party for my birthday.  I brought some growlers of Sun King's Sunlight Cream Ale to help liven up the event.  Now my mother and aunts do not really drink beer but they all have their own particular loves (scotch and margaritas).  Now if you have ever tried to talk someone who does not drink beer to even take a sip you know it is rather difficult task.  Usually their go to response is "I don't like beer!"  Instead of trying to explain to them that, just like wine, there are many different types.  I go straight to bargaining.

After a few minutes attempting to talk my mom into trying Sunlight she caved by promising I would help her around the house if she did not enjoy the beer.  Knowing I was backed into the corner I had to offer her something grand for the taste.  With only giving her two fingers worth in a glass she curled her nose when lifting up the glass to take the sip.  Setting the glass back down she says "wow that is good, really good.  Top that glass off."

Seeing how much my mom enjoyed the beer my other aunts grabbed a glass and to their surprise they also enjoyed the taste.  After that I had a very enjoyable conversation with them all about the different varieties of beer out there and I am now in charge of bringing beer to all family events in the future.  Which I am glad to take over since I am pretty sure the cans of Miller Light in the fridge were from my graduation from college.  I am 30 to give you some perspective.

I hope this experience will encourage you to help build the craft beer movement in the Midwest by giving your mothers and aunts who do not like beer, a tasty cream ale at your next family event.

Don't forget to find me on twitter @mwbreweries, Facebook at Midwest Breweries, like, comment and share.


No comments:

Post a Comment